Creating the Perfect Package

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. [...]

 

In today’s world, there are millions and millions of products vying for your attention. So how is one to choose? When it comes down to it, what are the deciding factors between a product bought, and a product left behind? The way a product is marketed has a lot to do with how it sells. The look, feel, accessibility, convenience, and so many other aspects of a product all go into what makes the perfect package and, in the end,...
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How to Grow an Online Business

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did [...]

 

Buying and selling products online is nothing new, but the ability to grow your business so it reaches new heights may be. Your business is more than just uploading products to the internet and hoping for the best. It takes skill, research, and patience to push your company to the next level online. You did it! You thought of an idea, created your own product or service, and have decided to take it to the next level. Putting your business...
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A Look at Plastics’ Toll – And What We Can Do About It

Plastic continues to be one of the most controversial materials to use when making or packaging products. While production costs and misuse the material is a global environmental problem, there are ways to help mitigate damage caused by the commonly mishandled material. The Problem Before we get down to business, let's first take a look [...]

Plastic continues to be one of the most controversial materials to use when making or packaging products. While production costs and misuse the material is a global environmental problem, there are ways to help mitigate damage caused by the commonly mishandled material. The Problem Before we get down to business, let’s first take a look at some statistics derived just from bottled water: Producing bottles to meet America’s demand for bottled water uses more than 1.5 million barrels of oil annually...
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Return of the Milkman?: The Future of Delivery

A recent Nielsen report on the future of grocery posed an intriguing question: Could the wave of the future be a blast from the past? Meet Your New Milkman From the report: “In the 1950s and ‘60s, home delivery of milk and other daily necessities was a staple for many families in North America and [...]

A recent Nielsen report on the future of grocery posed an intriguing question: Could the wave of the future be a blast from the past? Meet Your New Milkman From the report: “In the 1950s and ‘60s, home delivery of milk and other daily necessities was a staple for many families in North America and Europe. In some markets, the milkman never really went out of fashion. In India, for example, the concept of a merchant delivering groceries and household...
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Your Time in the Sun: A Brief History of Solar Power

UPS does more than just pack and ship your precious goods. The popular logistics company has announced plans to continue with their commitment to sustainability and using alternative energy by investing nearly $18 million dollars in solar power across eight of their facilities in the United States. But why is such a move making headlines. More [...]

UPS does more than just pack and ship your precious goods. The popular logistics company has announced plans to continue with their commitment to sustainability and using alternative energy by investing nearly $18 million dollars in solar power across eight of their facilities in the United States. But why is such a move making headlines. More importantly, what can you do to take advantage of the same perks UPS now enjoys? Solar energy is much more convenient than you might think....
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Ecolabeling and the Culture of Sustainability

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is [...]

We have all heard of “going green,” or a “greener” way of living life, but what does that actually mean? Going green can be as simple as recycling or as involved as living a trash-free lifestyle. For companies, one way to go green is ecolabeling. Ecolabeling is a voluntary method of environmental performance certification that is practiced around the world. You have more than likely seen ecolabeling before but may not have realized it. Examples include USDA Organic, Energy Star, Certified...
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What Automated Stores Mean for Mobile Marketing

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past [...]

While digital retailing continues to encroach on physical retail’s territory, face-to-face shopping is not going down without a fight. Just as traditional business models must account for new technology and trends favoring automation, the processes that support those models such as mobile marketing must adapt to the times. Physical Retailing for Introverts Earlier this past January, Amazon opened its first Amazon Go automated store in Seattle, Washington. In case you are unfamiliar with the concept, an automated store is exactly...
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2018 Rings in New Trends in Packaging Design

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) [...]

At the end of 2017, Packaging Digest shared their predictions for 2018’s biggest design trends in the packaging industry. Packaging Digest predicts saying “ba-bye” to “overly masculine packaging graphics, tiny type and boring colors” and asserts that small consumer packaged goods companies (“small” is defined as those with annual sales of less than $1 billion) will have an opportunity to compete with industry giants. Packaging design is unquestionably one of the most dynamic, shifting, engaging, and generally “fun” aspects of...
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Will Packaging Robots Make Humans Obsolete?

Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry - and for jobs currently filled by human beings? You've seen [...]

Since the dawn of automation, the media has been there to strike fear into the hearts of employees everywhere with claims that robots could take their job at any time. But how accurate are these claims? What does automation mean for the packaging industry – and for jobs currently filled by human beings? You’ve seen the stories from Fortune Magazine, The New York Times, and CNN with headlines like “Robots could take over 38% of U.S. jobs within 15 years.”...
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Packaging Films for Every Possibility

Do you ship fragile items? Maybe your products are an untraditional shape or extra-large. Would you believe that the MINI PAK’R inflates packing material that protects any and all of these possibilities? We have the right type of film for your product – let us help you find it. Why waste precious space with pre-filled [...]

 

Do you ship fragile items? Maybe your products are an untraditional shape or extra-large. Would you believe that the MINI PAK’R inflates packing material that protects any and all of these possibilities? We have the right type of film for your product – let us help you find it. Why waste precious space with pre-filled bubble wrap or bulky loosefill? With the MINI PAK’R, one small machine quickly inflates what you need, when you need it to save you space,...
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A New Age of Food Production

Though food packaging waste is an issue in and of itself, the waste of the food inside is another problem entirely. Fed up with the misuse of land, energy, water, logistics, and packaging that goes into wasted food, some farmers are coming up with creative solutions to feed the world’s people instead of its landfills. [...]

 

Though food packaging waste is an issue in and of itself, the waste of the food inside is another problem entirely. Fed up with the misuse of land, energy, water, logistics, and packaging that goes into wasted food, some farmers are coming up with creative solutions to feed the world’s people instead of its landfills. Food waste is a massive problem in the United States and around the world. 40% of all food grown in the U.S. is wasted. Overall,...
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From Waste to Winner: The Reclaimed Plastics Economy

Plastic waste remains one of the largest global ecological issues, but earth-friendly entrepreneurs are increasing demand for reclaimed plastic to give it new life beyond the landfill. The production of plastic requires complex methods and costly equipment. It is mind-boggling to think that so much time, energy, and money is spent on something that ends [...]

 

Plastic waste remains one of the largest global ecological issues, but earth-friendly entrepreneurs are increasing demand for reclaimed plastic to give it new life beyond the landfill. The production of plastic requires complex methods and costly equipment. It is mind-boggling to think that so much time, energy, and money is spent on something that ends up doing more harm than good by polluting the ocean and filling up landfills. Every year, 8 million tons of plastic waste finds its way...
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