Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

While Amazon Marketplace seems like a good idea when taken at face value, there have been widespread gripes from private and commercial sellers using the program. With that in mind, let’s look at what Amazon is doing well, what third-party sellers are complaining about, and what can possibly be done to alleviate the problems that [...]

Sales and marketing go hand in hand. Needless to say, it is pretty hard to have one without the other. That’s why we put together this list of books to help you navigate a range of marketing tactics from the standard and steady to the new and improved. Customer Service Modern marketing lives on the [...]

We live in an age dominated by meme culture. New pictures, videos, and ideas are gaining popularity and spreading like wildfire in a matter of days. For anyone involved in advertising, this might seem like a dream come true. It’s exactly what anyone wants for their product - instant, cheap, large-scale marketing campaigns that essentially [...]

No matter what line of business, everyone relies on shipping. Whether it’s shipping out to customers’ doorsteps or ordering from wholesalers to stock store shelves, a company’s approach to logistics can bring unparalleled success or cascading failure. But just like the captain of a sturdy ship, navigating the chaotic seas of commerce can be daunting as [...]