Americans continue to embrace and encourage organic farming. It’s important to understand exactly what organic farming means, what the benefits are, and if there are reasonable counterpoints from supporters of conventional techniques. According to the Organic Trade Association’s 2017 Organic Industry Survey, popularity of organic food is continuing its upward trend. In the United States, [...]

Starting as a gimmick with games and other apps, augmented reality will soon allow consumers to visualize products with their smartphones before they make a purchase. While the technology is still in its relative infancy, it stands to quickly become an ecommerce trend. You look around your room and see a familiar scene. The bed [...]

During an industry shake-up, those who emerge successfully are those who harness the benefits of new trends better than their competition. As technological innovation continues to proliferate every sector, so too do the connections between the hardware we’ve grown reliant on. The "Internet of Things" is an intricately woven spider web of networks. Knowing how [...]

Ecommerce continues to act as an upsetting force throughout the industrial world, prompting rapid advances in technology and the way we conduct business. The most recent upheaval a merger between nationwide drugstore chain CVS and Aetna, one of America’s largest healthcare providers. As other corporations like Amazon and UPS change the status quo in their [...]

Imagine your target customer. They’re in the market for a product like yours. Opening their web browser, they search. The search brings up your product, or maybe it doesn’t. Your potential customer compares options. What brands offer this product at what price? Are there different models available? What are the differences between them? They settle [...]

Most of us do not realize the staggering amount of food we throw away in today’s society -- and much of it, it turns out, doesn’t need to be disposed of at all. From production, to packaging, to store shelves, to the consumer, there are countless ways for us to fortify our food system and [...]

In a recent post, we mentioned Google Express as an up-and-coming challenger to Amazon’s tight grasp on ecommerce in the U.S. Despite Google’s own ubiquitous brand, many consumers either haven’t heard of it or don’t know how it works. Google is a household name. It’s a noun, a verb, and likely your browser homepage. Publicity [...]

With Amazon wanting to get its claws into the physical retailing market, a lot of questions have stemmed from their recent acquisition of Whole Foods. Today, we’ll look at what’s happened since the acquisition, along with its current and potential effects on ecommerce and packaging. Earlier this year, natural food store Whole Foods was spiraling before they [...]